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Arm & Hammer: SLIDE Cat Litter Launch

Considering Shawn’s love for animals, it’s no wonder ARM & HAMMER™ tapped him to launch SLIDE – the revolutionary cat litter that doesn’t stick to the litter box. Shawn wrote the campaign and supervised all production (along with his CD/AD partner) including TV, Social Posts, Interactive Contests, and more. He even wrote, edited and produced two online video campaigns which ran on Facebook and increased brand engagement by 395%. That's 1200% in cat years!

Project Roles
Copywriter, Creative Director, Editor (Brand/Content)
SLIDE Cat Litter
Copywriting, Creative Direction, Post-Production, Radio, Social, Social Media Strategy
Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising, Packaged Goods