University Of Minnesota

More content series than ad campaign, this initiative was born of the goal to demonstrate the University’s value to Minnesotans. Minnesotans certainly know the U of M, but they don’t always know what it actually does for Minnesota, and Minnesotans.

So, how do you show everyday Minnesotans the value of a public research institution? You show how the U’s daily discoveries affect their daily lives—in as beautiful and cinematic a way as possible. You share the stories that bring the drive to discover home to Minnesota’s doorstep. In the form of :15 TV spots and a series of short films.