IT'S ALL IN THE WRIST

There's a new generation of watch lovers who aren't as impressed by the name on the watch as much as the following & fan base the brand has built-- without the "centuries-old" heritage and history. Stuhrling isn't just one of those brands for all intents and purposes, it's the first of a new breed of timepiece brands to build a following by connecting with these consumers only through digital media. It's also the first brand to intentionally avoid brick & mortar in favor of a pure e-commerce model. Are they succeeding? Yes. How do we let consumers know that in a manner that'll also "sell" them on the brand? By telling them they're not alone.