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Okay
IT'S ALL IN THE WRIST

There's a new generation of watch lovers who aren't as impressed by the name on the watch as much as the following & fan base the brand has built-- without the "centuries-old" heritage and history. Stuhrling isn't just one of those brands for all intents and purposes, it's the first of a new breed of timepiece brands to build a following by connecting with these consumers only through digital media. It's also the first brand to intentionally avoid brick & mortar in favor of a pure e-commerce model. Are they succeeding? Yes. How do we let consumers know that in a manner that'll also "sell" them on the brand? By telling them they're not alone.

Project Roles
Art Director, Copywriter, Creative Director, Strategist
Company
Stuhrling
Skills
Copywriting, Creative Direction, Strategy
Media
Branded Content, E-commerce Platforms, Social Media Content, Social Media Copy, Websites
Project Industries
Luxury
IT'S ALL IN THE WRIST