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Victoria's Secret PINK

Designed and assisted in the creation of brand-right concepts that reflect the conceptual direction and business strategies of Victoria’s Secret. Executed concept directions and compiled ideas into an editorial format to deliver content in a compelling and engaging manner. Created storytelling layers for product launches (i.e. GIFs, Instagrams, in-store experience and sampling ideas) to bring a 360 campaign concept to the customer. I stayed up to date on current trends, influencers, and products. Assisted in the set up of large scale presentations, including logistics and prepping materials. Partnered with cross-functional teams to aggregate content and configure layouts. Managed and designed press release fact sheets to ensure consistency and clarity. Interacted with customers through store intercepts to get feedback on future launches.

Project Roles
Designer
Company
Victoria's Secret PINK
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Design
Media
Branded Content
Project Industries
Beauty
Victoria's Secret PINK
Victoria's Secret PINK
Victoria's Secret PINK
Victoria's Secret PINK