Redken Package Design
Designed and concepted packaging across Haircare, Color, Styling and Mens’
products. Collaborated with project managers, designers, and marketing to deliver assets for production and internal meetings. Communicated with vendors to create physical packaging comps and manage artwork to ensure on-time delivery. Worked with mechanicals and dielines to finalize production files, with multiple languages. Participated in pre-production phone calls with vendors, approve target standards, attend press runs to ensure color accuracy. Oversee and brief 3D artists to render packshots to help support global launches, for both print and digital. Capture e-commerce product shots and assist with agile photoshoots for social media and campaign assets.
Designed packaging and assisted on the photo set for product social media shots for; Frizz Dismiss redesign, Nature + Science, Clear Moisture, Flash Lift Bonder Inside, Chromatics Super Glow, Triple Take 32, Color Extend Blondage
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Design, Packaging Design, Visual Development
- Project Industries