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Olay | Face Anything

Olay launched a 28-day product regimen designed to make women feel more confident in their own skin without makeup, and we wanted to celebrate their journey in a big way. Women everywhere are put through a lens of pre-conceived judgements, stopping people from seeing who they truly are. So, we designed a dress to blend in with its surroundings, enabling the wearer’s true personality to stand out. We then asked 19 fearless women to walk in one of the most judgmental events on Earth — New York Fashion Week.

Project Roles
Momentum Worldwide
Copywriting, Experiential
Experimental Films
Project Industries
Olay | Face Anything