Westpac - Customer Service Hub internal Campaign
As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would quickly communicate its benefits and give the system a strong sense of appeal.
The Campaign employed a 3D-rendered style that aims to show the transition from an analog system to a digital one — in essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together working cohesively to communicate CSH’s product benefits of “more efficiency.”
- Project Roles
- Art Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
- 3D Animations, 3D Illustrations
- Project Industries