Westpac - Customer Service Hub internal Campaign

As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would quickly communicate its benefits and give the system a strong sense of appeal. The Campaign employed a 3D-rendered style that aims to show the transition from an analog system to a digital one — in essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together working cohesively to communicate CSH’s product benefits of “more efficiency.”