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Westpac - Customer Service Hub internal Campaign

As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would quickly communicate its benefits and give the system a strong sense of appeal. The Campaign employed a 3D-rendered style that aims to show the transition from an analog system to a digital one — in essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together working cohesively to communicate CSH’s product benefits of “more efficiency.”

Project Roles
Art Director
Company
Westpac
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
3D Animations, 3D Illustrations
Project Industries
Finance
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign
Westpac - Customer Service Hub internal Campaign