Kenilworth Bike Company is a labour of love for three bike-loving dudes down in Edmonton’s Kenilworth neighbourhood. Hotel worked with the guys to create the brand with bikes and fun in mind. The main logo is a throwback to vintage bike crests of the past. We launched a spring campaign that coincided with KBC’s first pop-up sale. We rounded out the brand experience with a responsive website and merchandise that lived the spirit of the trio.