National Geographic: Last Wild Places

National Geographic Society is one of the world’s largest and oldest scientific and educational non-profit in the world. Nat Geo challenged us to create a unique subbrand for a new initiative aimed at protecting 30% of the world’s last wild places by 2030. Along with naming and messaging, the design had to balance leveraging an iconic masterbrand, while making the initiative feel distinct and action-oriented. The core creative concept centered around a flexible system that used visuals of topographic maps to talk about the many different locations, on land and sea, where Last Wild Places was working.