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National Geographic: Last Wild Places

National Geographic Society is one of the world’s largest and oldest scientific and educational non-profit in the world. Nat Geo challenged us to create a unique subbrand for a new initiative aimed at protecting 30% of the world’s last wild places by 2030. Along with naming and messaging, the design had to balance leveraging an iconic masterbrand, while making the initiative feel distinct and action-oriented. The core creative concept centered around a flexible system that used visuals of topographic maps to talk about the many different locations, on land and sea, where Last Wild Places was working.

Project Roles
Designer
Skills
Adobe Illustrator, Adobe InDesign, After Effects
Media
Branding
Project Industries
Non-Profit
National Geographic: Last Wild Places
National Geographic: Last Wild Places
National Geographic: Last Wild Places
National Geographic: Last Wild Places
National Geographic: Last Wild Places