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Allswell

Allswell launched as an affordable, direct-to-consumer mattress brand — the first in Walmart's arsenal of digitally-native products. Within a year, the brand expanded past the bedroom and into other areas of the home. As lead designer, I helped shepherd that evolution. From guiding the new photography to creating a website launch plan that aligned with the brand's new goals. In the end, Allswell successfully pivoted from being the one-stop destination for all bedroom goods to being the one-stop destination for all home goods.

Project Roles
Designer
Company
Worn
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Content Strategy, Design Strategy, Sketch
Media
Brand Identity, Branding, Packaging, Websites
Project Industries
Lifestyle
Allswell
Allswell
Allswell