Mented is a cosmetics line designed for women of color. Without losing the equity of the brand that had already been built, I helped rebrand Mented to give it a refreshed and elevated feel. The warm palette and simplified logo was chosen to keep the elements minimal and allow the color of the products to shine.
I was the lead designer on the website relaunch. Built off a Shopify template, custom elements such as the Shade Finder was created to highlight the vast shade offerings of the lipstick and foundation lines. Looking at their product roadmap, I reorganized the product listing page and created an intuitive filtering system.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Design, Design Strategy, Packaging Design, Sketch
- Brand Identity, Branding, Packaging, Websites
- Project Industries