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Mented

Mented is a cosmetics line designed for women of color. Without losing the equity of the brand that had already been built, I helped rebrand Mented to give it a refreshed and elevated feel. The warm palette and simplified logo was chosen to keep the elements minimal and allow the color of the products to shine. I was the lead designer on the website relaunch. Built off a Shopify template, custom elements such as the Shade Finder was created to highlight the vast shade offerings of the lipstick and foundation lines. Looking at their product roadmap, I reorganized the product listing page and created an intuitive filtering system.

Project Roles
Designer
Company
Worn
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Design, Design Strategy, Packaging Design, Sketch
Media
Brand Identity, Branding, Packaging, Websites
Project Industries
Beauty
Mented
Mented
Mented
Collaborators