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Gillette "Can You Shave a Bear"

This is our “Can You Shave a Bear?” brand activation for Gillette at Walgreens. Gillette needed a splashy way to debut their new Flexball razor at one of their largest customers. Our idea centered around efficacy. If this razor offered Gillette’s best shave yet, could it shave anything? Even…a bear?

Project Roles
Leo Burnett Group
Content Writing, Copywriting
Advertising, Commercials - Video
Project Industries
Beauty, Sports
Gillette "Can You Shave a Bear"