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Meijer Wishlist

BIO/CONTACT This is a Meijer Wishlist holiday shopping tool, created by Huge. We were tasked with finding a more immersive way to experience holiday shopping at Meijer. Our solution was the Wishlist, which asked parents a few simple questions about the person they were buying gifts for; age, interests, etc. The parents would then share the wishlist and ask the recipient to pick out their favorite toys in an AR-like mobile, tablet and desktop experience. The toys would populate a “Wishlist” which could be shared to friends and family, working similarly to a wedding registry.

Project Roles
Conceptual, Copywriting, User Behavior Research, User Research
App Design
Project Industries
Meijer Wishlist