This is a Meijer Wishlist holiday shopping tool, created by Huge.
We were tasked with finding a more immersive way to experience holiday shopping at Meijer. Our solution was the Wishlist, which asked parents a few simple questions about the person they were buying gifts for; age, interests, etc. The parents would then share the wishlist and ask the recipient to pick out their favorite toys in an AR-like mobile, tablet and desktop experience. The toys would populate a “Wishlist” which could be shared to friends and family, working similarly to a wedding registry.
- Project Roles
- Conceptual, Copywriting, User Behavior Research, User Research
- App Design
- Project Industries