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Jeep "Free to Be"

This is editorial content and creative for the Jeep Grand Cherokee “Free to Be” launch campaign. We were tasked with concepting long-form editorial videos for partners like Vox and the New York Times. The idea was that despite the political climate (ah, 2017 feels like so long ago…) no matter your preferences, the Grand Cherokee helped you be the person you were going to be. For some, that meant weekend retreats in a quiet, pastoral setting. For others, that meant an adventurous excursion into the wildness. Two of our videos are below, as are a few selections from the campaign work we made.

Project Roles
Copywriter, Editor (Brand/Content), Editor (Copy)
Company
Jeep
Skills
Content Writing, Editing, Editorial
Media
Branded Content, Editorial Writings, Social Media Content, Social Media Copy
Project Industries
Automotive
Jeep "Free to Be"