Make Room For Alfa

It isn’t every day you get to tease the reintroduction of a beloved luxury brand to the United States. Alfa Romeo, the Italian automaker, was returning to the North America after a notable absence. Naturally, car owners everywhere would be wanting to make room for the arrival. Huge partnered with GSD&M to create a series of interactive pre-roll, social and, yes, classified ads to help these three fine fellas move their metal before they could acquire an Alfa. Also…a massive thanks to Aaron Doyle for putting the case study together. Check it out.