Waze, a Google owned navigation app, sought fresh campaign ideas during a critical period: brand transition and offering evolution.
Their aim was large-scale brand integration featuring a new ride-share offering (Waze Carpool), a B2B offering (Waze Local), and a global branding redesign. Acting as lead Art Director, creative for traditional product updates were also incorporated with new features to the parent app, ASO updates, user testimonials and more.
AGENCY: 3Q DIGITAL
○ Concept-to-execution digital and social campaigns, lead art direction and design, creative strategy, client-facing and pitching.
○ Design direction, photographic direction, animation, offering integration, blue-sky ideation, large-scale digital production oversight, branding transition, testimonial integration, ASO, UI Showcases, and visual brand audit.