We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Waze

Waze, a Google owned navigation app, sought fresh campaign ideas during a critical period: brand transition and offering evolution. Their aim was large-scale brand integration featuring a new ride-share offering (Waze Carpool), a B2B offering (Waze Local), and a global branding redesign. Acting as lead Art Director, creative for traditional product updates were also incorporated with new features to the parent app, ASO updates, user testimonials and more. AGENCY: 3Q DIGITAL ○ Concept-to-execution digital and social campaigns, lead art direction and design, creative strategy, client-facing and pitching. ○ Design direction, photographic direction, animation, offering integration, blue-sky ideation, large-scale digital production oversight, branding transition, testimonial integration, ASO, UI Showcases, and visual brand audit.

Project Roles
Art Director, Creative Director, Designer
Company
Waze
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Android, Art Buying, Art Direction, Commercial, Comparative Analysis, Compositing, Conceptual, Content, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Integrated, iOS, Language: Arabic, Language: English, Language: French, Language: German, Language: Italian, Language: Portuguese, Language: Spanish, Lifestyle, Localization, Mobile, Multi-cultural, Social, Technology, Trend Analysis, Visual Development
Media
2D Animations, Advertising, Art, Audits, Branded Content, Concept Art, GIFs, Mobile Apps, Mood Boards, Motion Graphics, Pitch Decks, Presentations, Social Media Content, Storyboards, UI Design, UX Designs, Visual Designs, Web Apps
Project Industries
Advertising, Automotive, International, Lifestyle, Technology
Waze
Waze
Waze
Waze
Waze
Waze
Waze
Waze
Waze