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Y-3 LA BREA STORE OPENING 2018

Matte Projects brought on to creative direct and produce Y-3ʼs L' Brea store event to showcase the brandʼs Fall/Winter ʼ18 collection. The brief was to create and install an in-store activation as well as a party next door to celebrate the launch of the FW18 collection, while ensuring that the aesthetic is rooted in LA and appeals to the Y3 customer. In merging the spirit of collaboration that gave way to Y-3 and the melting pot that is LA, Matte and i designed an experience that blends the urban backdrops the United St'tes, Japan and Germany, into a vibrant, new Y-3 lAndscape.

Project Roles
Art Director
Company
MATTE Projects
Skills
Art Direction, Design
Media
Art
Project Industries
Retail
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018
Y-3 LA BREA STORE OPENING 2018