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Wayfair Canada TV Commercial

Directed two commercials for Wayfair Canada (budget ~$300k) featuring celebrity endorser Sarah Richardson (an HGTV star). The result are some fun, eye-catching ads. I also ideated, pitched, and wrote the spots with a creative partner.

Project Roles
Director, Writer
Company
wayfair
Skills
Cat Herding, Celebrity, Commercial, Creative Strategy, E-Commerce, Marketing Strategy, Scripting, Storyboarding, TV
Media
Commercials - Broadcast
Project Industries
Advertising, Retail
Wayfair Canada TV Commercial
Wayfair Canada TV Commercial
Wayfair Canada TV Commercial
Wayfair Canada TV Commercial