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Alexa, Please Apologize

Austin was up for HQ2. We had mixed feelings. The traffic, the tax breaks, the housing. We thought, hey, maybe we're not that sad if we lose, maybe we are - but wouldn't be nice to get an apology from Amazon for the months and months and months of waiting and worrying either way? That's when we realized we could hack Alexa and get her to apologize for Amazon. And not just to Austin. To every city on the shortlist. And basically every city in America. Including the winners. Because, you know. All the mixed feels. PS - Alexa can also apologize for a bunch of other random shit. In case you just need an apology. For whatever.

Project Roles
Creative Director
Creative Direction
Interactive Installations
Alexa, Please Apologize