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Blackberry Key2 Launch

On June 7, 2018, press and media were invited to a private launch event where BlackBerry announced the new Key2 device, explained key product features, and discussed the future of BlackBerry Mobile. After a big reveal moment, attendees were invited into a product gallery where they could experience the device first-hand and treat themselves to a catering spread with La Colombe coffee. The next day, the space opened to consumers and we hosted happy hours, DJ sets & several celebrities dropped in for meet & greets and programming involving the new Key2 device.

Project Roles
Creative Director
Company
We're Magnetic
Skills
Art Direction, Creative Strategy, Marketing Strategy
Media
Corporate Events
Project Industries
Technology
Blackberry Key2 Launch