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Lyft Self Driving Car Press Event

We were tasked with creating a press event that would educate press & media on Lyft’s vision for the future of transportation and create excitement for their self-driving car program. In lieu of having an active AV pilot to showcase at our event, we used environmental design and an experiential approach to give attendees an idea of Lyft’s Future City. We also partnered with the art & architecture firm Snarkitecture to help them bring to life their version of a self driving vehicle. This also doubled as an interactive photo moment. Guests walked away with a deeper understanding of Lyft’s self-driving program, and what the future holds with greener cities, more human connection, personalized features, and more.

Project Roles
Creative Director
Company
We're Magnetic
Skills
Art Direction, Conceptual, Copywriting, Marketing Strategy, Creative Direction
Media
Corporate Events
Project Industries
Advertising
Lyft Self Driving Car Press Event