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Don't Fail Idaho

When Don't Fail Idaho began their quest to improve education in the Gem State, they basically blasted the airwaves with sad statistics. But instead of getting people to phone their congressman, their ads just bummed them out. When they came to Digital Kitchen for a rebrand, we decided to get away from the doom and gloom and take the cause in a more positive, inspiring direction.

Project Roles
Copywriter
Company
Digital Kitchen
Skills
Conceptual, Copywriting, TV
Media
Television
Project Industries
Education
Collaborators