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SAAF:

Operating under the umbrella of the Alhokair Fashion Group, SAAF seeked to give customers access to more than 50 brands from luxury fashion houses and designers across the globe. Starting from scratch, I led the team in developing a luxurious, timeless visual identity for the brand's grand introduction to the world. ​Role: Creative direction Logo creation Editorial content creation & strategy Copywriting Large scale murals introducing the store's grand opening Account & team management

Project Roles
Creative Director, Post Producer, Editor (Brand/Content), Designer, Copywriter, Content Strategist, Content Producer, Art Director, Animator, UI Designer
Company
SAAF
Skills
Creative Direction, Creative Research, Creative Strategy, Post-Production, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe XD, After Effects, Art Direction, Content Management, Content Strategy, Content Writing, Copywriting, Design, Design Strategy, Editing, Editorial, Experiential, Human-Centered Design, Media Strategy, Trend Analysis, Visual Development
Media
Magazines
Project Industries
Lifestyle, Beauty, Luxury, Media, Retail, Startups
SAAF:
SAAF:
SAAF:
SAAF: