Operating under the umbrella of the Alhokair Fashion Group, SAAF seeked to give customers access to more than 50 brands from luxury fashion houses and designers across the globe.
Starting from scratch, I led the team in developing a luxurious, timeless visual identity for the brand's grand introduction to the world.
Editorial content creation & strategy
Large scale murals introducing the store's grand opening
Account & team management
- Project Roles
- Creative Director, Post Producer, Editor (Brand/Content), Designer, Copywriter, Content Strategist, Content Producer, Art Director, Animator, UI Designer
- Creative Direction, Creative Research, Creative Strategy, Post-Production, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe XD, After Effects, Art Direction, Content Management, Content Strategy, Content Writing, Copywriting, Design, Design Strategy, Editing, Editorial, Experiential, Human-Centered Design, Media Strategy, Trend Analysis, Visual Development
- Project Industries
- Lifestyle, Beauty, Luxury, Media, Retail, Startups