Branding a Local Food's Innovator

Headwater was in the process of expanding their wholesale program, planning a variety of new projects and watching their direct to consumer project start to plateau. During my time there, I helped to model their current business activities, rebrand for clarity and recognition, build awareness through online marketing and events and create consistency with packaging designs, signage around the warehouse, work aids, and process guidelines. I also helped the direct to consumer brand, The Good Food Collective, adapt to a changing market by redesigning their program model and user experience.