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Sour Patch Kids Halloween Instagram Campaign
We captured the sweet and sour spirIt of the Sour Patch Kids in a Halloween-themed Instagram campaign. Fans could choose from among nine haunted house videos that enticed them to engage with the brand. In return, they received a sweet or sour direct message.
Agency: Vaynermedia
Concept and Copy Direction: Héloïse Chung
Art Direction: Brandon Garrison
Micro-Content Producer: Victoria Dickerson
Video: Keith B Smith
Press: Digiday
- Project Roles
- Copywriter, Creative Director
- Company
- Vaynermedia
- Skills
- Conceptual, Copywriting
- Media
- Social Media Content
- Project Industries
- Advertising
