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Generativ

Generativ is a boutique creative development agency specializing in the launch of start-ups. I created a cohesive branding system for Generativ. I designed their logo and developed a system of rules to unify the brand across platforms. Through an aggressive use of imagery and typography, the brand identity makes the content more consumable and conveys the Generativ tone.

Project Roles
Creative Director, Designer
Company
Gray Projects NYC
Skills
Art Direction, Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Brand Identity
Project Industries
Startups, Technology
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ
Generativ