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Ronald McDonald House "Blink"

Ronald McDonald House (RMHC) is a charity that provides a nearby place for parents to stay when their children are in the hospital. RMHC engaged SapientRazorfish to help improve the experience for children and families. We called the program Blink. Blink helped hundreds of sick Chicago kids and their families feel connected during the toughest times of their lives.

Project Roles
Creative Director, Strategist
Company
Publicis Sapient
Skills
Creative Direction, Design Strategy, Interaction, Product Development
Media
Interaction Designs, Products - Digital, Products - Physical
Project Industries
Health/Pharma
Ronald McDonald House "Blink"