Ronald McDonald House "Blink"
Ronald McDonald House (RMHC) is a charity that provides a nearby place for parents to stay when their children are in the hospital.
RMHC engaged SapientRazorfish to help improve the experience for children and families. We called the program Blink.
Blink helped hundreds of sick Chicago kids and their families feel connected during the toughest times of their lives.
- Project Roles
- Creative Director, Strategist
- Publicis Sapient
- Creative Direction, Design Strategy, Interaction, Product Development
- Interaction Designs, Products - Digital, Products - Physical
- Project Industries