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Armor the Whale - Surfrider Foundation

The ocean needs our help. To bring social awareness to this problem we created Armor the Whale. Users could claim a piece of armor through a Facebook like, tweet, or donation. As a community the whale gradually got covered in embroidered armor. Me and another art director concepted the idea of the armored whale and then designed the website.

Project Roles
Art Director, Designer
Company
surfrider foundation
Skills
Design, Interactive, Conceptual
Media
Microsites, Concept Art, Advertising
Project Industries
Advertising, Non-Profit
Armor the Whale - Surfrider Foundation
Armor the Whale - Surfrider Foundation
Armor the Whale - Surfrider Foundation
Armor the Whale - Surfrider Foundation
Armor the Whale - Surfrider Foundation
Collaborators