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Building the brand for a new type of rice

RightRice is a new type of blended grain made from lentils, chickpeas, peas and rice. RightRice has more than double the protein, five times the fiber, and 40% fewer net carbs than traditional rice while still having a delicious flavor and texture. I led the design team that created the brand from scratch, delivering the brand's strategic foundation and values, identity system, ready-to-launch packaging, website, and preliminary marketing assets. The product launched nationally in Whole Foods on Amazon.com in February 2019.

Project Roles
Creative Director, Designer
Company
IDEO
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Consulting, Creative Strategy, Design, Design Strategy, Food, Human-Centered Design, Packaging Design
Media
Brand Guidelines, Brand Identity, Branding, Packaging
Project Industries
Packaged Goods
Building the brand for a new type of rice
Building the brand for a new type of rice
Building the brand for a new type of rice
Building the brand for a new type of rice
Building the brand for a new type of rice
Building the brand for a new type of rice
Building the brand for a new type of rice
Collaborators