Building the brand for a new type of rice
RightRice is a new type of blended grain made from lentils, chickpeas, peas and rice. RightRice has more than double the protein, five times the fiber, and 40% fewer net carbs than traditional rice while still having a delicious flavor and texture. I led the design team that created the brand from scratch, delivering the brand's strategic foundation and values, identity system, ready-to-launch packaging, website, and preliminary marketing assets. The product launched nationally in Whole Foods on Amazon.com in February 2019.
- Project Roles
- Creative Director, Designer
- Company
- IDEO
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Consulting, Creative Strategy, Design, Design Strategy, Food, Human-Centered Design, Packaging Design
- Media
- Brand Guidelines, Brand Identity, Branding, Packaging
- Project Industries
- Packaged Goods
