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The Fin - Healing, Innovation, and Advertising

Northwell Health wanted print and banner ads that featured their veteran services and philosophy of innovation. Instead, we offered a process to create a true innovation for veterans. We found that while many prosthetics help amputees excel at specific activities, none simply allow them to both walk and swim naturally, without changing limbs. Together with Northwell Health, we selected, guided, and supported a team of experts to create a ground-breaking amphibious device: The Fin. It’s now in its second round of clinical trials, has served as a multi-year source of free press (including the front page of the NYTimes Science & Technology section), was recognized in Time Magazine’s Best Inventions of 2018, and became the focus of a media campaign that included TV, a website, documentary, and some pretty good print and banner ads.

Project Roles
Creative Director
JWT New York
Creative Direction, Creative Research, Documentary, Low / High Fidelity Prototyping, Technical / Medical
3D Printed Prototypes, Documentaries
Project Industries
Advertising, Health/Pharma
The Fin - Healing, Innovation, and Advertising
The Fin - Healing, Innovation, and Advertising
The Fin - Healing, Innovation, and Advertising