Herb Essentials is a cannabis infused skincare brand designed to keep your skin creative. As a new brand they needed content for organic + paid social, print, email, and anything else that might arise all within a limited budget.
Rather than booking a studio/props/models, I decided we could send three different creative folks a batch of product and have them live with it for a week or two before the shoot. We found a painter, a jewelry maker, and an antiquer. It was a win-win, really: the products had natural home environments and we had amazing sets. I booked the wonderful Drew Botcherby to shoot, our hosts were gracious enough to lend a hand when we needed a model, and I art directed + shot the disposable shot + retouched.
- Project Roles
- Art Director, Art Producer, Content Producer, Creative Director, Photographer, Post Producer, Retoucher
- Herb Essentials
- Art Direction, Creative Direction, Film Photography, Producing, Retouching, Still Life Photography, Styling
- Advertising, Branded Content, Photographs, Photography, Social Media Content
- Project Industries
- Advertising, Beauty, Lifestyle, Packaged Goods, Startups