Pureology creates a B2B salon product book, as well as POS and shelf-talkers for the holiday launch every year. I was in charge of executing the direction on the various print and digital elements of this campaign. Most importantly, always adhering to Pureology's very strict brand guidelines while creating excitement for the new holiday kit boxes.
- Project Roles
- Adobe InDesign
- Magazines, Posters, Products - Digital
- Project Industries