Good American Jeans

theCurvyCon is a celebrated NYC show focused on promoting inclusive fashion and work from around the world. In collaboration with 393NYC and Visual Conductor, I worked to design a concept for Good American Jeans. The guidelines for a 10’ X 20’ booth were to include merchandise, a dressing booth, a confessional booth for attendees to speak about their experience, graphical interest and enticing displays. The solution presented above captured visitors, and spoke to the brand’s nature as an inclusive environment and company.