I developed the concept for and creative directed the design of a comic book style illustration of some of Planned Parenthood's favorite feminist icons.
Michelle Obama, as a superhero, wields a pen and wears a sparkly suit akin to her famous thigh high Balenciaga boots. Ruth Bader Ginsberg uses her gavel as a weapon, and the ultimate feminist icon, Rose the Riveter rounds out the trio.
We used this design for a large photo backdrop at the 2019 Orange County Women's March. Marchers were encouraged to take their photo and post it on social media with the hashtag #mybodymychoice.
We also created swag including a beach towel and a mouse pad as give-aways.
Illustrations by Chris Waldrep
- Project Roles
- Creative Director, Project Manager
- Planned Parenthood
- Conceptual, Creative Direction, Project Management
- Project Industries
- Advertising, Health/Pharma