TNT: Legends

TNT was debuting a new crime drama starring Sean Bean (Ned Stark!!). Bean played an undercover FBI agent who painstakingly created a new character, or legend, for each mission. All is fine until Bean starts to confuse his multiple identities, soon realizing his real life may be one big lie he's been brainwashed to play.

Leading up to launch, we targeted key influencers and brought them into the show with personalized press kits. We succeeded in completely freaking them out.

In addition, we created the show's key art, which visualizes Bean losing himself in his multiple identities.