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VTS: Innovating the Language of CRE

VTS (View the Space) leads innovation in commercial real estate. Offering CRE a cutting-edge, intuitive tech solution for tenant relations, property management, and more, the company has moved a historically old-school industry into the modern era. As the company evolved, they sought a new visual and verbal brand that would ladder up to their progressive tech solutions. In tandem with the Athletics design team's new visual identity, I worked with the agency to lead creative strategy, brand voice development, and the creation of a range of written components, from audience-specific taglines to new site copy. The following shows select pages from the verbal identity guidelines created for VTS once brand development was complete.

Project Roles
Strategist, Writer
Company
Athletics
Skills
Brand Strategy, Content Writing, Copywriting, Creative Strategy
Media
Brand Identity
Project Industries
Real Estate, Startups, Technology
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE
VTS: Innovating the Language of CRE