VTS: Innovating the Language of CRE
VTS (View the Space) leads innovation in commercial real estate. Offering CRE a cutting-edge, intuitive tech solution for tenant relations, property management, and more, the company has moved a historically old-school industry into the modern era. As the company evolved, they sought a new visual and verbal brand that would ladder up to their progressive tech solutions. In tandem with the Athletics design team's new visual identity, I worked with the agency to lead creative strategy, brand voice development, and the creation of a range of written components, from audience-specific taglines to new site copy. The following shows select pages from the verbal identity guidelines created for VTS once brand development was complete.
- Project Roles
- Strategist, Writer
- Brand Strategy, Content Writing, Copywriting, Creative Strategy
- Brand Identity
- Project Industries
- Real Estate, Startups, Technology