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Go!Go!Curry Branding

This is a school project. Go!Go!Curry originates from Kanazawa-city, so it is also known as a Kanazawa curry. It was named after former baseball player Hideki Matsui's jersey number 55 because he is a hero from Kanazawa and he has been their inspiration. Since 5 is pronounced "Go" in Japanese, his jersey number 55 became "Go Go" which can have a dual meaning. The overall graphics and typeface were inspired by baseball. When swinging a baseball bat, it looks like an exclamation mark is rotating. So exclamation mark used in the applications will remind customers dynamic baseball atmosphere.

Project Roles
Designer
Skills
Brand Strategy
Media
Branding
Project Industries
Restaurant
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding
Go!Go!Curry Branding