Okay
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining

A family-owned company, Grand Rapids Chair Co. has been creating high-quality furniture for the food service industry for twenty plus years. Manufacturing all tables and chairs in their Michigan facility, GRCC is committed to contemporary industrial design and making customization in commercial dining easy and affordable. GRCC engaged LMNOP for their brand refresh; with a nod to the company's manufacturing background, the studio developed a clean and modern new visual brand. As part of the new system, we developed a new brand voice reflective of GRCC’s playful sophistication. Using the new voice, we developed brand copy for their most recent look book: naming conventions, headers, and body copy that describe the company's newest product creations, customization options, design collaborations, and more.

Project Roles
Copywriter, Writer
Company
LMNOP
Skills
Brand Strategy, Content Writing, Copywriting, Technical Writing
Media
Brand Identity, Branded Content
Project Industries
B2B, Retail
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining
Grand Rapids Chair Company: Playful Sophistication in Commercial Dining