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Okay
You Don't Know New York

For Google Maps's first-ever OOH campaign in the US we had to do something bold and attention grabbing, so we did something bold and attention grabbing: tell New Yorkers that they don't know New York, or anything in it... yet. With its first major update in years – adding the 'Explore' feature – we needed to relaunch Google Maps as an app that you use for discovery of new places around you, rather than simply directions. We came upon a simple insight – you don't ever really know a neighborhood, city, or street as well as you could. Even better, we made every billboard uniquely linked to a bespoke list within the Google Maps explore feature, showcasing the places you might not know around the city.

Project Roles
Designer
Company
Anomaly
Skills
Design
Media
Billboards
Project Industries
Technology
You Don't Know New York
You Don't Know New York
You Don't Know New York
You Don't Know New York
You Don't Know New York