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Artist on the Rise

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.

Project Roles
Art Director, Designer
Company
Anomaly
Skills
Art Direction, Design
Media
Billboards, Social Media Content
Project Industries
Advertising, Music, Technology
Artist on the Rise
Artist on the Rise
Artist on the Rise
Artist on the Rise
Artist on the Rise