Artist on the Rise
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Billboards, Social Media Content
- Project Industries
- Advertising, Music, Technology