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Kettner Coffee Supply: Subversive Treats for Complex Coffee People

Kettner Coffee Supply is Nashville’s newest destination for subversive coffee and sweets. Hospitality veteran and founder Hannah Schnieder wanted to create a coffee shop unlike any she’d experienced both in quality (serving the world’s top two percent of beans) and brand through a risqué feminine-leaning aesthetic and voice. Butter Studio developed a brand that celebrates the nuances of Nashvillians native and new through an identity that is equal parts feminist, modern, and fun. A saucy tone of voice surfaces in a series of distinct messages across materials, adding an element of surprise and spice to every purchase. From innuendos on coffee cups to a menu that speaks to modern Nashville’s intersectional customers, Kettner’s playful verbiage has a strong presence throughout the coffee shop experience.

Project Roles
Writer
Company
Butter Studio
Skills
Content Writing
Media
Brand Identity
Project Industries
Beverage, Restaurant
Kettner Coffee Supply: Subversive Treats for Complex Coffee People
Kettner Coffee Supply: Subversive Treats for Complex Coffee People
Kettner Coffee Supply: Subversive Treats for Complex Coffee People
Kettner Coffee Supply: Subversive Treats for Complex Coffee People
Kettner Coffee Supply: Subversive Treats for Complex Coffee People