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Zendesk Garden Brand Identity

Garden is the design system for Zendesk. It helps our internal teams create more accessible, consistent, and beautiful UI with pre-built components and tooling used across the entire Zendesk product suite. Prior to this project, Garden did not have a distinct brand identity. As an open-source platform, we felt it was important to give Garden a stronger presence. We aimed to promote and elevate Garden as an external facing tool, make Garden uniquely identifiable, and help launch their new website. I developed the logo and built out a full brand toolkit to be used internally across the rest of the brand. I additionally pitched, concepted, and art directed a full photoshoot to develop supporting assets for the team.

Project Roles
Designer
Skills
Art Direction, Creative Research, Design, Motion
Media
Brand Guidelines, Brand Identity
Project Industries
Software
Zendesk Garden Brand Identity
Zendesk Garden Brand Identity
Zendesk Garden Brand Identity
Zendesk Garden Brand Identity
Zendesk Garden Brand Identity