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Howard Johnson

SOCIAL: FACEBOOK PAGE/"HAPPY" POSTS For the Howard Johnson Facebook fan page, I was originally asked to write posts in HoJo’s signature wholesome, vintage tone to encourage fan engagement around HoJo’s messaging, “Go happy, go HoJo.” Later on, HoJo decided to change direction to a more sardonic, clever tone for its Facebook fans. Samples shown reflect both types of posts.

Project Roles
Content Strategist, Copywriter, Writer
Wyndham Worldwide
Comedy, Conceptual, Content, Content Strategy, Content Writing, Copywriting, Creative Strategy, Digital, Humor, Maintaining Schedules, Marketing Strategy, Social, Social Media Strategy , Strategy, Travel
Branded Content, Social Media Content, Social Media Copy
Project Industries
Advertising, Lifestyle, Travel/Tourism
Howard Johnson
Howard Johnson
Howard Johnson
Howard Johnson