ChargePoint
Collaborated with the team to build this modular brand system for the largest network of electric vehicle (EV) charging stations in the US. With spreading EV enthusiasm as the key message for the brand, a 4-symbol abbreviation was developed to flex as a series of patterns and container shapes.
- Project Roles
- Art Director, Designer
- Company
- ChargePoint
- Skills
- Art Direction, Design
- Media
- Advertising, Billboards, Brand Guidelines, Branding, Websites
- Project Industries
- Advertising, Technology
