PROMO VIDEO: “ZOOCATION”
This video was made to promote Travelodge’s “ZOOcation” offering, whereby booking a certain number of room nights on Travelodge.com earned you free kids’ passes to participating zoos. I wrote the script and was involved in all aspects of production.
SOCIAL: FACEBOOK PAGE/SLEEPY BEAR POSTS
I was asked to create engaging Facebook content in the voice of the brand mascot, Sleepy Bear, to entertain fans of the brand and drive interaction and conversation on its Facebook fan page. Different types of posts were needed—some were rooted in fun, offbeat holidays, some featured specific Travelodge properties and locations, some were promotional. Each post was meant to convey the brand’s spirit of adventure, and bring the idea of adventure close to home.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Producer, Writer
- Wyndham Worldwide
- Brand Strategy, Comedy, Conceptual, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Strategy, Digital, Humor, Kid Friendly, Maintaining Schedules, Marketing Strategy, Post-Production, Producing, Social, Social Media Strategy , Travel
- Advertising, Brand Films, Branded Content, Character Animations, Commercials - Video, Editorial Writings, Screenplays, Scripted TV, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Lifestyle, Travel/Tourism