HOLLER IF YA HEAR ME / A BROADWAY MUSICAL CELEBRATING THE LIFE OF TUPAC SHAKUR / INTEGRATED MARKETING CAMPAIGN
Branding and poster designs for Broadway's Holler If Ya Hear Me, a musical inspired by the lyrics of Tupac Shakur. Visuals used throughout national campaign including a billboard at the Palace Theater in Times Square, a series of lyrical posters showcased in subway tunnels throughout the city, merchandising, interactive, TV spots and print collateral.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe Photoshop, Art Direction, Conceptual, Lettering
- Advertising, Apparel, Billboards, Brand Identity, Posters, Typography
- Project Industries