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HOLLER IF YA HEAR ME / A BROADWAY MUSICAL CELEBRATING THE LIFE OF TUPAC SHAKUR / INTEGRATED MARKETING CAMPAIGN

Branding and poster designs for Broadway's Holler If Ya Hear Me, a musical inspired by the lyrics of Tupac Shakur. Visuals used throughout national campaign including a billboard at the Palace Theater in Times Square, a series of lyrical posters showcased in subway tunnels throughout the city, merchandising, interactive, TV spots and print collateral.

Project Roles
Art Director, Designer, Illustrator
Skills
Adobe Photoshop, Art Direction, Conceptual, Lettering
Media
Advertising, Apparel, Billboards, Brand Identity, Posters, Typography
Project Industries
Advertising
HOLLER IF YA HEAR ME / A BROADWAY MUSICAL CELEBRATING THE LIFE OF TUPAC SHAKUR / INTEGRATED MARKETING CAMPAIGN