AdCouncil Teen Adoption Campaign
I was the creative lead on this campaign, helping the clients evolve their messaging to focus on those who most needed adoption – teens. I worked hand-in-hand with several stakeholders: the AdCouncil, the AdoptUSKids client, and the families who shared their stories for the campaign.
This was the first campaign for AdoptUSKids to ever organically reach over 1 million views, and it did so within a week of launch.
- Project Roles
- Art Director
- Art Direction, Conceptual, Creative Research, Creative Strategy, Management of Teams 1-10
- Advertising, Billboards, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Non-Profit