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AdCouncil Teen Adoption Campaign

I was the creative lead on this campaign, helping the clients evolve their messaging to focus on those who most needed adoption – teens. I worked hand-in-hand with several stakeholders: the AdCouncil, the AdoptUSKids client, and the families who shared their stories for the campaign. This was the first campaign for AdoptUSKids to ever organically reach over 1 million views, and it did so within a week of launch.

Project Roles
Art Director
Art Direction, Conceptual, Creative Research, Creative Strategy, Management of Teams 1-10
Advertising, Billboards, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content
Project Industries
Advertising, Non-Profit
AdCouncil Teen Adoption Campaign
AdCouncil Teen Adoption Campaign
AdCouncil Teen Adoption Campaign