Supernova Brand Development
Supernova is the new national cable provider in Serbia. This is the brand identity and setting the communication platform for the brand. Positive and cheerful tone of communication. In the Serbian language, the word “super” translates in English to “great”, what’s even greater about it is that practically every sentence can be started with the word “super”. Supernova practically hijacked the term “super”. That set the brand territory. “Super” become our thing!
I was responsible for the whole brand development including copywriting and setting the guidelines for communication.
- Project Roles
- Art Director, Copywriter, Designer
- Art Direction, Brand Strategy, Copywriting, Creative Direction, Conceptual, Design
- Advertising, Billboards, Brand Guidelines, Brand Identity, Logos, Taglines
- Project Industries
- Advertising, Entertainment