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Clorox - Back to School

Clorox wanted to stand out and highlight the importance of clean during the cluttered back to school season. We concepted and executed a 15 second spot to communicate the new campaign "Clean is a springboard for creativity." As the only art director on this project, it was my responsibility to uphold Clorox's authentic look and feel throughout every step of the production and shoot!

Project Roles
Art Director
Company
FCB West
Skills
Art Direction, Conceptual, Film, Post-Production, TV
Media
Commercials - Broadcast
Project Industries
Advertising